Freys – History

Freys is one of Stockholm’s oldest brands, with a rich history speckled with exciting events and fascinating stories. The Freys name comes from the wise, powerful horse Frey, who won the highly acclaimed, 320-kilometre endurance race between Stockholm and Jönköping in 1895.

At the end of the 19th century, Freys was a horse-and-carriage company for wealthy Stockholmers. In modern times, the company has flourished and now owns two family-run hotels in central Stockholm. We also have real estate, a travel agency, a restaurants and limousine services.